WayBeyond Media is a social enterprise focused on social re-engineering & behavioral change communication for women & children through creation of compelling content, distributing them via closed network screens in high trust environments & by measuring recall & impact.
We have been mandated by Indian Academy of Pediatrics(IAP) & Federation of Obstetrics & Gynecological Societies of India(FOGSI) to setup educational networks that reach out to & educate mothers, expectant mothers & accompanying family members on best practices for good maternal & child health & other relevant social issues. IAP TV, an IAP initiative, aims to reach 43 million mothers visiting the Pediatrician’s clinic every year & speak to the mother & child about matters that are relevant to them – nutrition, health, parenting & key societal matters.
Mamta TV, a FOGSI initiative, will reach out to adolescent girls, women in their child bearing years to women at the menopause stage, educating them on mental & physical wellbeing, maternal care, nutrition, pregnancy & newborn care, fertility & reproductive issues, women’s empowerment.
The two networks together will reach out to 100 million unique individuals every year. All our platforms are ad free networks & will not run any standard advertising. However given the need for sustainability, revenues will be generated by inviting select group pf brands to partner with us in terms of brand solutions or sponsored content. A carefully curated list of brands are being invited to partner with us provided they have messages that are in sync with our content strategy, We believe every mother & child deserves the best possible care & we are committed to the mission of enriching their lives.
A little care & understanding will go a long way in protecting them. We have pledged to do our share, to make those lives better. Together, we can create a healthier, happier life.
WayBeyond Media has been set up by Rajeev Bakshi, Meenakshi Menon & Gopala Krishnan.